Initial proposal for digital story

In the advertisement world men and women are displayed to attract the eye of the audience. Now in almost every case they portray a very strong message but in two different ways. Men are portrayed as always being muscular, powerful, and in complete control. Women on the other hand are always made out to be defenseless, hopeless, and seductive, ready to be taken advantage of as a human being. Now allowing these advertisements puts pressure on the everyday citizens viewing the ad. It makes them feel as if they have to look the same way to be accepted or “sexy.”  This stress to be muscular, strong and powerful for men or thin, sexy, innocent for women has shaped our youth culture in thinking if they want to be anything important or have a good time as the ads portray they have to fit those roles. And in todays day and age sex life and personal habits are more talked about publicly and portrayed as being acceptable on T.V. or in movies makes kids growing up feel more pressured on how to look. My goal is to develop a story showing the struggles growing up as a young boy transitioning into an adult and facing those pressures on how to look or act to be socially accepted, and how a person may handle or react to these pressures.